[Opinion] What’s the Deal With the SpartAce Mania?

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The dating rumors between singer Kim Jong-kook and actress Song Ji-hyo have only gotten stronger and more widespread, even after they both denied having any romantic relationship. The...

[OPINION] Why TWICE is Least Likely to Change Their “Cutesy” Concept

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On April 9, JYP Entertainment’s girl group TWICE made their first comeback of the year with ‘What is Love?’ Despite all the wishes and requests from k-pop fans...

[Opinion] There Is a Secret Behind The New York Times’ Reason for Including ‘Stranger’...

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"Stranger" is a great show, but there is a fundamental reason why it stands out -- but The New York Times was scared to say it. I didn't...

[OPINION] “The Black Label” was a Win-Win Situation for both JYP and Jeon So-Mi

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On August 19, what is possibly the most shocking news in the entertainment industry broke out. Jeon So-Mi, the winner of Mnet’s survival program “Produce 101” and...

[Opinion] SM Entertainment’s ‘Star Date #Irene’ Is a Dangerous Level of Commodification

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SM Entertainment's new simulation-based dating game starring Red Velvet's Irene is not only disgusting, but it is also dangerous for both the user and the star herself. SM Entertainment...

[Opinion] Why the KBS & MBC Strike Won’t End Any Time Soon

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Lately, shows like ‘Infinite Challenge’, ‘Happy Together’, ‘Radio Star’, ‘I Live Alone’ and ‘Masked Singer’ have been discontinued. Why is that the case? On Sept 4, union members from...

[Opinion] Holika Holika X Jella Collaboration Is a Turning Point for K-Beauty

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Earlier this year the Korean cosmetics brand Holika Holika launched one of the deepest foundation shades sold in South Korea. As a result, although the line only...

[Opinion] What’s The Deal With K-Netizens?

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Love them, hate them, compliment them, insult them -- the relationship that the international K-pop community has with K-netizens is complicated. Translations and translators have played a significant...

[Opinion] Thanks China! BTS is Gaining Major Traction in the U.S. Because of You

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Send a Love Letter to China if you want to thank someone for BTS making a major drive in the United State’s market. The decision to install the...

[OPINION] Why South Korea has the Most Established Fandom Culture

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South Korea probably has the most established fandom culture in the world. The K-pop fans are no doubt the most dedicated, loyal, supportive, and sometimes, a wee...