Jung Hae-In places first for the September’s Brand Reputation Rankings for Male Advertisement Models, followed by Park Seo-Joon and Won Bin!
The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models, with actor Jung Hae-In coming in first. In the second place, actor Park Seo-Joon placed his name, followed by Won Bin in the third place.
After analyzing consumer behavior through brand big data from August 22 to September 23, the institute weighed in the participation, communication, media, and social values of 50 male advertisement models. Consequently, these elements summed up to calculate each celebrity’s total brand reputation index for September.
According to the institute, Jung Hae-In achieved a 99.63 percent increase in his reputation index compared to that of last month. Moreover, the keywords found the most in relation to Jung Hae-In were “new,” “like,” and “pretty.” At last, his positivity-negativity analysis scored 82.61 percent positive reactions.
The top 30 celebrities are listed as below:
Jung Hae-In, Park Seo-Joon, Won Bin, Wanna One’s Kang Daniel, Gong Yoo, Park Bo-Gum, Shinhwa’s Eric, Jo In-Sung, ASTRO’s Cha Eun-Woo, Park Ji-Sung, Baek Jong-Won, Lee Byung-Hun, Song Joong-Ki, Ha Jung-Woo, Yoo Jae-Suk, Hyun Bin, Lee Sang-Min, Cho Seung-Woo, Jung Hyun-Moo, Ma Dong-Seok, Ryu Jun-Yeol, Kim Jong-Kook, Jo Jung-Suk, Lee Si-Eon, Kim Young-Chul, Cha Seung-Won, Shin Dong-Yup, Bae Sung-Woo, Super Junior’s Kim Hee-Chul, and Lee Dong-Wook.
Original Article
Translated by Dasol Kim
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