On May 7, CEO of CUBE Entertainment, Hong Seung-Sung posted a heartfelt letter to express his love for the artists and update on his health.

Hong Seung-Sung is currently battling with Lou Gehrig’s disease. In the letter, he thanked everyone for the encouragement while he battles with his illness, and expressed his love and gratitude towards CUBE artists.

The message wrote as followed:

“Hello, this is ‘Hong Cube,’ CEO Hong Seung-Sung.”

“About 10 spring seasons have passed since the first time I introduced myself as ‘Hong CUBE’ and I would like to offer my gratitude towards everyone who has loved CUBE artists throughout the years. To return the love I’ve received from your encouragement, I’m trying to listen to even the smallest voices.”

“It’s been about 6 years since I started this battle with my health. During those 6 years, I witnessed lots of changes in the music industry and thousands of thoughts and emotions crossed my mind. As I witnessed BTS’s global success and great singers like Yoon Jong-Shin who had remained and endured through all changes, I saw hope in the industry once again. Then, I decided that I wanted to build on that hope with you guys. Because I know for a fact that all CUBE artists are enough proof that that hope will grow even stronger.”

He continued, “even though I was away fighting with illness, I continued to communicate with my artists.

“However, we could only communicate through a video chat, and I was upset and felt regrettable that I didn’t get to have more intimate time like I used to with BTOB, HyunA, and Jo Kwon.”

“But I continued to host weekly assessment and debuted rookie groups, such as CLC, PENTAGON, and (G)-IDLE. In addition, I’ve been watching our two “little chicks,” Seon-Ho and Guan Lin from afar to help them to become the performers they wanted to be.”

As I watch all the executive staff members, along with BTOB and HyunA take care of each other when the time of United CUBE concerts approach, I feel nothing but proud and thankful. I feel especially proud when I see BTOB and HyunA, who became the senior artists, and Jo Kwon in the front and leading the group.

He concluded, “I heard that the United Cube Concert will be starting soon. What kind of great performances will unfold? I can already picture them in my mind.”

“I will be there in spirit. From afar, I will sing along to the songs and send my applause for my great artists. I hope you do the same. Once again, I thank you for your love and ask that you continue to cheer on our artists at CUBE Entertainment. Thank you.”

Original Article
Translated by Dasol Kim

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