Wang Jia Er, also known as GOT’s Jackson has been appointed the Chief Meow Officer (CMO) and it is an awesome position.

GOt7 jackson ema
Image Credit: Getty Images/ Jeff Kravitz

The responsibility of the CMO is to be an empathetic cultural ambassador. The CMO will explore local life-style and high-quality products in countries around the world. CMOs are selected because of their deep understanding of global trends, ability to determine and discover “wonderful goods” (miao wu in Chinese, hence meow) and connect with others and.

Jackson is considered the ideal candidate to Tmall Global. This derives from his meteoric rise in the entertainment industry and his bright, kind, and refreshing personality. . Jackson was born in 1994 and at 23 is an accomplished fencer, was offered a full scholarship to Stanford, and debuted in the K-pop boy group GOT7.

Jackson CMO got7
Courtesy of Youku

This year Jackson released his first solo track “Papillion” and attended the MTV European Music Awards as China’s representative. Additionally, due to his age and friendly disposition it is expected that Jackson will resonate and recognize life-style and consumption trends for his generation. Further, he made his first appearance at the CMO at Alibaba’s annual Double 11 Gala on November 11.

Tmall Global is a subset of Alibaba group, the largest e-commerce platform in China. There are other e-commerce subsets under Alibaba, however, none function like Tmall Global. Tmall Global enable international luxury brand to sell directly to Chinese consumers. By doing so, the company eliminates the risk of counterfeit goods and increases consumer trust. There two elements, consumer trust and counterfeit goods, and issues that Alibaba’s other platforms, Taobao and Tmall, are dealing with currently.

Jackson’s first official task as CMO is ” to fly to Los Angeles to play and show”. While there he will document his trip for fans and consumer alike. Furthermore, while there Jackson will also attend the American Music Awards as a representative of Alibaba.

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By O.C