[OPINION] 2019 Kpop Outlook in the USA

As unbelievable as it may be, the 2010s will soon be over in just 10 short months! Kpop has had exponential growth in the last few years, which will also determine Kpop’s future for the following decade!

The hallyu wave aka Kpop wave has definitely become more globalized within the last couple years. There is no doubt that in 2019 there will be more Kpop fans as more Kpop idols (BTS, Monsta X, NCT, Oh My Girl, Red Velvet, Blackpink, Sunmi etc.) continue to promote abroad. Especially in the US, thanks mostly to BTS’s success paving the way for Kpop growth this year.

Hollywood is the Kpop market for this year

Based on previous patterns of Kpop idol groups like Wonder Girls, Girl’s Generation, Super Junior, TVXQ etc. many Kpop idols usually extend their fan base to other countries in Asia before pursuing Europe & the Americas. Kpop’s growth in other countries are indeed significant, but given US is home to global names like Beyonce, Taylor Swift, Lady Gaga, Ed Sherman, Chris Brown, Drake, Justin Timberlake etc. (as well as Kpoplove’s headquarters) Kpop’s future global outlook will focus on the US market for this article.

Kpop before BTS

BTS on American Music Awards (2017)

https://www.youtube.com/watch?v=rH1PVvFj8cE

Just 5 to 10 years ago, prior to BTS’s historical invasion in the US, Kpop was just a new and upcoming genre in the US that originated from a small country in Asia. As a decades old Kpop fan, I can personally attest to instances in the past where people confused North and South Korea and probably couldn’t name any Kpop artist even if their life depended on it.

Other idols’ success in the US

However, this does not mean Kpop has never made its mark in the US. Examining only the idol groups who are no longer “active” meaning either disbanded or no longer actively promoting with all members, idol groups like Wonder Girls and Girl’s Generation have previously tried to break into the US market without as much success as BTS.

JYP’s Wonder Girls (2007-2017) released a single- ‘Nobody’ (2009)- that was No.76 on the Billboard Hot 100 chart as the 1st Kpop group on the Billboard charts. This provided the opening for the group to enter the US market and pursue international activities. Wonder Girls can be considered to have been at the peak of their career in Korea (and Asia) prior to moving to the US in 2009 to focus on US activities. However contrary to expectations, Wonder Girls was unable to continue their momentum and ended up with changing the line-up and regroup back in Korea.

Wonder Girls on Wendy Williams Show (2009)

https://www.youtube.com/watch?v=OHFL-mIeZX4

SM’s Girl’s Generation (2007-present) released a single-’The Boys’ (2012)-officially debuting and promoting in the US a few years after Wonder Girls. Comparing various aspects like promotions, fanbase, hallyu wave’s influence and method, there are so many differences that can explain the different levels of success between the 2 girl groups.

Girl’s Generation on Late Show with David Letterman (2012)

https://www.youtube.com/watch?v=9k1-jOZ7f1w

Taking a closer look at how BTS did not need to promote in the US to have the biggest US debut stage of all in 2017 as the 1st Korean group to perform at AMAs, BTS clearly did something that sets them apart from others. Not to mention BTS performed in Korean while Wonder Girls and Girl’s Generation performed in English. Based on BTS’s sucess, BTS’s momentum can only be expected to grow further this year.

BTS’s significant role for Kpop mainstreamed in US

In 2019, there are very few individuals who wouldn’t know what the 3 letters “BTS” refers to in the US. Even if one is completely clueless about Kpop, there is a big chance someone’s family, friend or acquaintance is a BTS fan or BTS ARMY.

Ilgan Sports

Similar to BTS’s predecessors (e.g. legendary Kpop idol groups Girls Generation, Super Junior, TVXQ), BTS became mainstream in Asia a few years ago and became more globally recognized as they made their mark on the Billboard charts in 2015. But unlike other Kpop groups, BTS didn’t make any special plans to promote in the US market soon after their first placement on the Billboard charts. Instead BTS continued to release more content and focused on their music letting time to gradually increase their popularity all over the world.

Why is BTS different?

BTS contributed to further spreading the hallyu wave rather than having to focus on establishing the Kpop wave. Currently in 2019, nearly everyone has a smartphone as opposed to 10 years ago. Internet is easily accessible to many age groups enabling the daily use of social media like Instagram, Twitter, Facebook, Youtube etc. This has allowed Kpop idols, especially BTS, to focus on interacting with fans and growing their fanbase. BTS members are well known for being very active participants as singers-songwriters within the Kpop industry and renowned for sharing many of their content on SoundCloud or V Live which played a significant role for BTS’s success today.

https://twitter.com/BTS_twt/status/1100449341200773121

BTS’s timing may have been what led to BTS’s breakthrough to becoming the biggest Kpop group in the world. Rather than jumping on the first signs of opportunity to pursue international activities, BTS bided their time to focus on their work and to further nurture their talents while waiting for their hard work to come to fruition.

https://youtu.be/D_nyuB8GbM8

As a result, BTS was able to become a household name is the US even prior to their official debut on the American Music Awards in 2017. Afterwards, BTS continued to set more records on the AMAsBillboards, Youtube, iTunes, Ebay Korea, Forbes, Time Magazine, Bloomberg etc. in 2018.

https://www.youtube.com/watch?v=6QK-HR7xfEA

The 7 membered boy group became recognized for their global popularity when selected by international corporations like Puma, LG Electronics, Hyundai Motors etc. as global ambassadors and made significant collaborations with Mattel, Medicome Toy, Netmarble Games, Line Webtoons, Line Friends x BT21 and more!

BTS World Tour & BT21

https://www.instagram.com/p/BlTF_iJhvlh/?hl=en

When BTS had their 3rd world tour last summer, Line Friends x  BT21 also officially opened their pop-up store in LA situated amongst Hollywood’s Walk of Fame. As someone who has accompanied various people to this store in August, September, October and December of last year, I can personally affirm the lines were unbelievably long not only when the pop-up store first opened but also for the following months. Amazingly, the lines did not really decrease much every time I had to go.

https://www.instagram.com/p/Bn8S5QphtwR/

 

https://twitter.com/LINEFRIENDSinfo/status/1054826311938646018

Most of my experience at this store consisted of standing in line for hours while conversing with other people accompanying their niece or cousin to the store. As to why the lines didn’t decrease much even after BTS finished touring in the US would be since BT21 items were often sold out with limited quantities, unpredictable shipments of new items, new seasonal (Halloween, Christmas) items and such.

https://www.instagram.com/p/BnshifThY9g/

Initially the Line Friends store was announced to stay for 3 months. Later, due to high demand, the pop-up was extended to January 2019 with plans to locate permanently. Just the fact that BT21 became popular enough to become a permanent store in LA speaks volumes about BTS’s success in the US. Aside from BT21, BTS is renowned for increasing sales for many associated businesses leading to the birth of the term “BTS effect” from major news outlets as many profit from BTS’s influence. BTS has become symbolic as a guaranteed catalyst to enhance micro and macro economics.

https://www.instagram.com/p/BnXnJ-7BF8X/

Lots of Kpop events in 2019

Just within 2 months of this year, there have been so many appearances or scheduled appearances of Kpop idols and artists in the US. Just to name a few upcoming events- Girl’s Generation’s Tiffany will be having her first showcase as Tiffany Young in a few days, Sunmi will be having her first world tour next month, BLACKPINK will be at Coachella in April and BTS will be touring the US again in May. Additionally, Red Velvet, Oh My Girl, Hong Jin Young and Dean have already performed in the US within the last 2 months. 

https://youtu.be/PIMB64pJS3o

BLACKPINK made their official US debut on “Good Morning America”  and announced their North American Tour during the interview just awhile back. With so many activities planned in the US for the first half of 2019, many are wondering whether BLACKPINK will be able to have success similar to BTS. There is definitely a lot of potential but as previous idol groups like Wonder Girls and Girl’s Generation have proven, it isn’t easy to accomplish.

Overall Take

As an avid Kpop fan whose biases are mostly the first generation of Kpop idols, I can’t help but feel happy and excited to see how well Kpop is doing in the US. There are many idol groups who have also contributed to Kpop’s success like Monsta X, EXO and annual events like KCON LA or KCON NY. But amongst everything I have read, seen and heard, I want to credit BTS for really opening the door wide open for Kpop to take on the US. There have been many attempts but no one has been as successful as BTS and thanks to that, I think Kpop fans are able to have more opportunities to see their favorite Kpop idols shine for Uncle Sam.

All I could hope for would be that BTS’s continuous momentum ushers in even more opportunities for other Kpop artists to enter the US market. Till the day Kpop can be heard on various iheart radio stations in the US, “Hwaiting” to all Kpop artists!

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Disclaimer: The opinions or views contained in this article may not represent the opinions or views of Kpoplove, The Korea Daily, its employees, agents or affiliates.

 

Girl’s Generation Members Reunite Abroad in Los Angeles

Kpop’s legendary female idol group Girl’s Generation is still as close as ever!

OSEN

On February 24, Girl’s Generation Sunny updated her Instagram sharing she’s currently catching up with fellow member Tiffany in LA! Sunny captioned the photo with “My friend who’s like a time machine. When I’m with you, it takes me back to when I was 19 years old!” with ” Ah, we’re holding glasses of alcohol in the picture [LOL] cool [LOL] I’m happy to see we’re aging!! #GG4EVA”.

https://www.instagram.com/p/BuQet8dFaSC/

Tiffany who now uses the stage name Tiffany Young has been pursuing a solo career in the US after departing from SM Entertainment in 2017. Tiffany Young recently released a new single ‘Lips on Lips’ on February 22 and will be having a mini showcase tour in the US next month.

https://www.youtube.com/watch?v=Th7IXezLbYU

Original

By Sara N

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Tiffany Nominated for Prize at the iHeart Radio Music Awards

Former Girls’ Generation member Tiffany Young has been nominated for an iHeartRadio Music Award in the U.S.

At the upcoming iHeart Radio Music Awards that will be held March 14 in Los Angeles, Tiffany Young may grace the stage as an award recipient. According to iHeart Radio, the former Girls’ Generation member Tiffany Young is a nominee for the Best Solo Breakout category.

Notably, she is the only Asian-American on the list and is up against some fierce competition. The other competitors are Ally Brooke, Dinah Jane, Lauren Jauregui, and Normani all of whom were members of well-liked girl group Fifth Harmony. Fans can begin voting to start today on iHeart Radio’s website until March 8.

Meanwhile, Young is continuing her solo activities starting with “Born Again,” her title track for her first EP Lips on Lips that comes out on the 24th. Moreover, the singer also plans to hold mini-shows across North America, starting with Toronto on March 3. Afterward, she will head to New York, Chicago, Minneapolis, Seattle, Vancouver, San Francisco, and Los Angeles.

 

 

Original article

Translated by O.C

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Tiffany’s Father Is the Latest Celebrity Parent Accused of Fraud

Singer Tiffany’s father is in hot water because of the accused fraud of her father.

On December 4th, a petition was posted on the Blue House’s official website saying he or she was a victim of Tiffany’s father’s fraud.

In the petition, the person said, “I was once scammed by Hwang (Tiffany’s father). While Hwang was running a company in the Philippines, I gave him a couple hundred million won for things like the lease deposit or rental fees for heavy equipment. However, when I requested Hwang to return my money after I realized I wasn’t ready for the business, he threatened me”.

The person continued and said, “after I came back from the Philippines, I even wrote a post online. However, Hwang asked me to delete the post and promised me to return my money. Yet, even after I deleted the recordings and photos, I only got back a portion of the money … I know this happened 10 years ago and I am worried and almost fearful that I’m bringing this up again. However, I think society has changed to a place where we can freely talk about celebrities’ families to the public now. That’s why I am posting this after all those years.”

It has not been confirmed whether the person’s argument is true or not. However, Tiffany’s side also has not made any official statement.

Meanwhile, recently, many celebrities’ parents have been accused of fraud including Microdot, Dok2, Rain, MAMAMOO’s Wheein, Cha Ye-ryun, and Lee Young-ja.

 

Original article
by Audrey Joung

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Former SNSD Member Tiffany Drops Official Audio for ‘Peppermint’

After leaving Girls’ Generation (SNSD) last year, Tiffany Young has focused on refining her skills in acting and singing in the U.S. Throughout her post-SNSD life, she has kept fans updated on her progress and even signed with a new agency.

https://www.youtube.com/watch?v=92-Fk81OBZo

Tiffany Young to Attend the Red Carpet Ceremony for 2018 American Music Awards

Tiffany will be attending the red carpet ceremony for this year’s American Music Awards!

On October 8, reports stated that Tiffany Young, a former member of Girls’ Generation, has been invited to attend the red carpet ceremony for the 2018 American Music Awards. After debuting with “Over My Skin” in the United States, the singer finally confirms to attend a public event as a soloist.

This will be Tiffany’s first time appearing in a public event abroad, without her members standing by her side. Furthermore, the singer has especially gathered much attention for choosing one of the three biggest American awards as her first public outing as a soloist.

Meanwhile, the 2018 AMAs not only recognize the artists domestically, but they also extend their invitations to international celebrities. For example, a sensational boy group BTS received a nomination for this year’s awards, once again proving their continuous popularity in the Western hemisphere. The group will compete against Cardi B, Ariana Grande, Demi Lovato, and Shawn Mendes for the ‘Favorite Social Artist’ category.

Furthermore, the event also invited a K-Pop rookie boy group NCT 127 to attend its red carpet ceremony. The event has labeled the group as a “Rising K-pop Star” and sent them an invitation. Thus, the ceremony marks their third major official event in the United States, following an appearance in “Jimmy Kimmel Live!” broadcast and performing at the “Mickey’s 90th Spectacular” to commemorate the birth of Mickey Mouse.

The 2018 American Music Awards will take place at the Microsoft Theater in Los Angeles, California, on October 9.

Original Article
Translated by Dasol Kim

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[M/V] Tiffany Young to “Teach You” Not to Mess with Her in New MV

Tiffany Young drops a music video for her new single “Teach You” and teaches a lesson or two!

On September 28, Tiffany Young dropped a new music video for her single “Teach You.”

In the music video, you can find special cameos like her former coworkers Sooyoung and HyoYeon. More surprises include Kwon Hyuk-Soo, who plays in the role of a cheating boyfriend and gets a lesson from Tiffany.

Check it out below!

https://www.youtube.com/watch?v=16QbCoxLNkI

Former SNSD Member Sooyoung Shows Support For Tiffany on Her Solo Release

Former SNSD member Sooyoung shows support and love for Tiffany as she embarks on a journey as a soloist in the United States!

On June 29, Sooyoung took to Instagram to market Tiffany Young’s new solo track “Over My Skin.” She said, “Tiffany’s new song that I was so eager to show you guys. I know how much you’ve suffered for this. The day you go to Grammy’s, allow me to wear a tuxedo.”

After leaving Girl’s Generation, Tiffany moved to the United States to focus on studying music and acting. On June 13, the singer signed a contract with Paradigm Talent Agency and announced to release her solo album.

Furthermore, she changed her stage name to Tiffany Young, and released a single track “Over My Skin” on June 29. “Over My Skin” is a classic pop with R&B sound from the 90’s. Tiffany reportedly wrote the lyrics, as well as participate in choosing the concept and styling.

https://www.instagram.com/p/BkmmyMgDjeJ/?taken-by=hotsootuff

Just like Tiffany said during a recent interview with Billboards, “Girl’s Generation Forever!”

Original Article
Translated by Dasol Kim

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Tiffany Young to Release Solo Album After Signing With New Agency

Former SNSD member Tiffany is releasing a new solo album as Tiffany Young!

On June 14, several sources revealed that Tiffany is aiming for a summer comeback and is nearing the end of preparation for her new album. She will come back as soloist Tiffany Young to greet her fans in between June and July.

Furthermore, she has already finished recording for her new single, and only has the music video shooting left. It was also revealed that Tiffany directly participated in all aspects of her new album, from music to concept and styling.

In addition, Amazon also reported that Tiffany’s solo album is expected for released on June 28 and started the pre-sale. They also released a cover photo of the album, which uncovered the title song, “Over My Skin.”

Meanwhile, Paradigm Talent Agency in America announced that the company signed a new contract with Tiffany Young on June 13. After staying at SM Entertainment as a member of SNSD for years, Tiffany left the group last year. Afterwards, the singer moved to the U.S. to focus on studying music and acting.

Original Article (1), (2)
Translated by Dasol Kim

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