[OPINION] Who Created Today’s Seungri?

Who exactly is Seungri, the hallyu star currently surrounded by various controversies in Korea?

Right now, whenever a Korean individual or Kpop fan hears or reads the 2 syllables Seungri, the first thing that comes to mind would be that celebrity who is in the news for various scandals. Keywords are likely to be Burning Sun assault, offering women to investors, illegal filming of sexual content, retirement, nation’s traitor etc. But just prior to a few months ago, Seungri was not a hated individual but a world star who’s influence was especially prominent in Asia.

Who is Seungri?

Seungri also known as Lee Seung Hyun was the maknae of Kpop’s global idol group, Big Bang. The 29 year old idol made his debut under YG Entertainment in 2006 with Big Bang to later become one of the most popular boy groups in the world. Seungri was one of the youngest singers during that time, merely 16 years old, when he stepped into the entertainment industry. Over the years, Seungri experienced various roles in the entertainment industry as singer, songwriter, actor, producer and entrepreneur.

Prior to controversy


Big Bang had their first break through in 2007 with the release of their first extended play ‘Always’, Big Bang took their place as one of the most influential artists as they focused on producing and creating their own songs. During this time, leader and producer G-Dragon was gaining more attention as fans from the group as his songs became hits setting records for continuously topping charts and sales. Some of G-Dragon’s earliest hits were ‘Lies’ (2007), ‘Last Farewell’ (2007), ‘But I Love U’ (2007).



With Big Bang’s continuously growing popularity, the group was having concerts within 7 months of debuting. As they continued to rise in popularity in Korea, they set their sights for Japan just one year after debut. During that year, the members had hectic schedules letting exhaustion pile up to the point G-Dragon, T.O.P and Seungri became hospitalized halting activities. Seungri already had an ankle injury when it was reported he later lost consciousness towards the end of a show on December 29, 2007. Later it was reported Big Bang had earned over $11.5 Million USD just in 2007. Considering inflation in 2019, 11.5 Million dollars was worth a lot more 12 years ago.

The following year in 2008, Big Bang was very successful in Japan becoming one of the groups to solidify the hallyu wave. By 2009, the group was pursuing solo activities during which each member focused on nurturing their individual talents. Seungri was well known for wanting to “shed” his maknae image at this time for a more mature look. He won his first award with his solo ‘Strong Baby’ tasting his individual success at the age of 19.


In the following years, Seungri continued his solo activities while also promoting as a member of Big Bang. He took on various acting roles, released more solo music, developed his DJ skills etc. Seungri was in some ways overshadowed by other Big Bang members in the entertainment industry. Once his hyungs went on hiatus for military service, Seungri’s popularity and activities undeniably surged.


Just a year ago, Seungri was the only Big Bang member who was not serving mandatory military service yet. As a result, his popularity was growing not only in South Korea but also abroad as the only Big Bang member ‘to hold the fort’ before he went on hiatus for his own mandatory military service in Spring 2019. He made several guest appearances on MBC’s ‘I Live Alone’ increasing his popularity as viewers learned he was a considerate, detail oriented person in addition to being a successful businessman.


After his segment in ‘I Live Alone’ was aired, Seungri was widely complimented for his successful ramen franchise company that has over 45 locations all over the world claiming annual earnings of approximately $96 Million USD. From then on, other successful businesses of the idol/entrepreneur was in the headlines like dance academy, clubs, DJ label etc.. Public perspective of Big Bang Seungri was shifting from an immature playboy often in the headlines because of scandals, clubbing and such to a mature and charismatic man. He went on to explain his tendency to pursue all forms of entertainment led him his success today as an entrepreneur in the show.

Seungri further explained on ‘I Live Alone’ that while his current businesses may seem successful he has experienced failure in previous business ventures. He stated he lost many things but learned from those incidents leading to his current identity (in 2018).


Shortly after Seungri’s image as a successful businessman continued to garner positive reception, he was reported to be the new CEO of YGX in June 2018. YGX is a subsidiary of YG Entertainment that merged with Seungri’s DJ label NHR.


For the following months until the Burning Sun controversy was in the headlines, Seungri’s popularity was at its peak. He was appearing in various shows, held his first solo tour and his first studio album was well received. The idol was holding multiple executive positions in various companies and his businesses were growing. Seungri ended 2018 with on a good note, even hosting the 2018 MBC entertainment awards ceremony with Jun Hyun Moo and Hyeri.

Controversy Recap (up to March 11)

This momentum unfortunately did not last as news about his club, Burning Sun’s alleged assault broke the headlines in January 2019. Kim posted online he was assaulted by security and police when he tried to help a female at the club. This case is currently under investigation and with so many articles with various information, the exact details has become unclear.

Soon after, news about Seungri lobbying to investors with prostitutes joined the headlines. It led to chaos in the entertainment industry as various prominent figures were identified during the investigation.

In courtesy of YG Entertainment (left) and SBS funE (right).

Park Han Byul’s husband was identified to be involved in this case affecting the actress’s long awaited return to the small screen in MBC’s ‘Love in Sadness’.


Amidst the growing controversy surrounding Seungri, on March 11 everything changed. News reported Seungri to be a part of a group chatroom that had illegally filmed sexual content. What made this worse was the report of other celebrities being a part of the chatroom. Some of the females illegal filmed were reported to be idols.  

Shortly after, various celebrities including idols were implicated as many forms of “evidence” circulated on the Internet. Hours later, Seungri declared he would retire on his Instagram which was met with derision.

Society’s role 

There are various rumors and speculations about the controversies surrounding Seungri, but this article will not be delving in that direction. Instead, the focus will be what may have led to such controversies in the first place. What makes this such a big deal would be because it forced a lot of the “dirty laundry” in the entertainment industry to become public. It’s not a simple matter of someone caught breaking the law. But of a world star as the cause of the controversies that led to implicating other influential people.

In Korea, there are many situations where superficially everyone verbally supports gender equality and put their faith in the LAW. However, behind closed quarters there’s corruption, bribery and connections that can solve many things. A common plot seen in Korean drama where a chaebol uses their power, money and influence to be above the law is not completely without a grain of truth. In reality, it isn’t just chaebols but also influential figures in all parts of society, not only in South Korea but in every other country of the world. Just a couple years ago, Korea was in complete chaos as a nation because of abused power. If you’re unaware, the previous Korean president was impeached in 2016.

Many foreigners are unaware of Korean culture that takes hierarchy, social connections, “specs” (Korean term for social economic status) etc. very seriously. For a general idea, I would personally recommend watching Misaeng (2014) starring Im Si Wan, Lee Sung Min and Kang Sora.


In Korea, there are still many people who work overtime without being able to request for overtime pay, sick leave and vacations. This is something I myself have experienced when I interned in Korea just a few years ago. Additionally, female employees are still pressured to pour alcohol for male colleagues. An example would be a scene in the beginning of episode 2 in JTBC’s ‘Pretty Noona Who Buys Me Food’ (2018). Furthermore, prostitution is illegal but ‘red light districts’ do exist.

Interestingly, Seungri was previously in the headlines for having Gugudan’s Sejong pour drinks to “her favorite man” on TVN’s ‘Cheap Tour’ last October. But rather than the media focusing to criticize Seungri for his actions, it was the broadcasting company who was under fire for broadcasting that scene during “ safe hours for adolescent television viewing time.” (Note: Jung Joon Young was also in this episode)

This isn’t the first time YG’s celebrities have caused waves in the industry because of scandals. There have been previous scandals in the entertainment industry because of sexual and physical assault, harassment, prostitution, illegal drugs, drunk driving, tax evasion, sponsorship, adultery, underage drinking etc. in all areas of the entertainment world. 

Many of the celebrities who were implicated in various scandals mentioned above were able to return to the entertainment industry after a few years. This itself shows society may easily forget and forgive while failing to fix the actual problem resulting in lofty disdain for indiscretions and breaking the law.


The controversies surrounding Seungri aren’t exactly new in Korean society. Seungri’s status whether guilty or innocent doesn’t matter as much as the fact that he isn’t the first nor the last person who will be accused, indicted, investigated etc. There are others who have probably done the same things mentioned in the controversies and there may be more in the future regardless of whether indicted or not. Aside from investigating to find out the truth, I think it is important to consider what this means for Korean society and what can be done to prevent it from reoccurring in the future.

There are a lot of things I could say about Seungri’s controversies that many may agree or disagree. No doubt I would be using lots of colorful vocabulary if I was to write about it. But taking a step back to see how someone who debuted at the young age of 16 ended up becoming called out as the “nation’s traitor” 14 years later, there’s probably various factors in the entertainment industry and society that played a significant role in Seungri’s current situation. 

Passing Thoughts

Could it be Seungri’s controversies are being used to cover something even bigger? Just a passing thought seeing all the attention focused on entertainment these days instead of fine dust levels from China, N.Korea, economy etc. I suddenly remembered SBS’s drama Pinocchio (2014) starring Park Shin Hye and Lee Jong Suk. It’s a drama where the most powerful people hyped up celebrity news to hide conspiracies. (Crying because of Lee Jong Suk’s upcoming military hiatus.)



Disclaimer: The opinions or views contained in this article may not represent the opinions or views of Kpoplove, The Korea Daily, its employees, agents or affiliates.

Yong Jun-Hyung Denies His Involvement in “Seungri’s Group Chat” and Lee Hong-Gi Tells Fans Not to Worry

HIGHLIGHT’s Yong Jun-hyung and FT Island’s Lee Hong-gi have opened their mouths about Seungri’s group chat.

Previously, Jung Joon-Young has been accused of filming sexual footages and sharing them to the group chat room with Seungri and other celebrities whose names are yet to be revealed.

As the media report distinguished one of the chat room members by his last name Yong, the guesses are narrowed down to HIGHLIGHT’s member Yong Joon-hyung. About the accusation, Yong Jun-hyung said, “the reported contents are not true at all.”

“While I’m confused myself, I thought many would be worried or angry so I’m posting this myself,” said Yong Jun-hyung through Instagram. “I felt confused when the reports told me that I participated or was involved in this incident. At the same time, the fact that my name is mentioned in the incident like this made me reflect on myself.”

“Reported contents, which exclude previous or following contexts, are not true at all and I did not even realize that kind of incident happened at that time when I first heard about it,” he continued. “Some may find me guilty for just thoughtlessly asking back (in the chat room). I will make sure I’m careful with everything I say in the future.”

According to the media reports, Yong asked, “It was caught by the girl?” when Jung Jun-young said, “I was caught filming and sharing the videos lol.”

At the same time, Lee Hong-gi eased fans’ worries by making an appearance at a fan chat room. Previously, one of the reports accidentally did not delete Lee Hong-gi’s full name from the article about the chat room.

In the fans’ group chat room, Lee Hong-gi said, “Things got messed up overnight. Don’t worry. I will see you all at the live tomorrow,” in a rather light tone.

Although he did not mention the chat room directly, it seems like the singer is suggestively denying his participation in the chat room.


Sources (1) (2)


Seungri Declares Intent to Retire From Entertainment Industry

Big Bang Seungri posted his intention to retire from the entertainment industry to take responsibility.


On March 11, Big Bang Seungri declared his intention to retire from the entertainment industry after news broke about his Kakao group chatroom earlier today. Seungri has been continuously pegged in the headlines due to various controversies like Burning Sun, lobbying with prostitutes and now illegal recordings of sex videos.

Seungri stated he has decided to retire from the entertainment industry after seeing how much his controversy have affected various people on his Instagram. The idol further shared he does not want his situation to tarnish YG Entertainment and Big Bang’s reputation.

According to YTN Star, YG Entertainment stated “Seungri’s decision to retire was not discussed with them. Seungri made his decision on his own.” YG also added Seungri has been in pain seeing people associated with him experience hardships (due to his controversy).



Rapper Mommy Son Releases Video With Lyrics “Screw Burning Sun”

Rapper Mommy Son’s newly released Youtube video has been garnering attention for directly dissing ‘Burning Sun’.


On March 9 (KST), rapper Mommy Son released a new video on his Youtube channel titled (roughly translated) “Chewing up high school rappers! Middle school rappers cipher”. The video is captioned with “middle school rappers who would like to join are always welcome” followed by directions on how to join his gang.

As amazing are all the middle school rappers in the this video, the main reason the video has been garnering such attention is because Mommy Son directly dissed out Big Bang Seungri’s Burning Sun. He directly rapped “screw Burning Sun” to which many viewers have left comments applauding or critiquing Mommy Son’s video. What do you think?

Check out Mommy Son’s part starting 2:34, he raps “screw Burning Sun” at 2:48


By Sara N


First Informant Of ‘Burning Sun’ Breaks Silence

Big Bang Seungri’s club, Burning Sun, has been surrounded by lots of controversy. Now, the first informant of the incident just broke his silence on his social media account.


On March 10, the first informant of the Burning Sun controversy-Kim Sang Kyo, broke his silence on his Instagram account. The article reports Kim Sang Kyo posted moments after news broke of Seungri now considered as a suspect for the sex scandal at Burning Sun.


The informant reposted the news headline about Seungri booked as a suspect and added a few words to share his own thoughts, ‘next will be the police.’

Informant Kim Sang Kyo’s role in the Burning Sun controversy is reported to have started when Kim shared he was assaulted by both security and police when he tried help a female who was being dragged away by an employee back in November 2018. With this start, other allegations including illegal drug activity and prostitution made the headlines. Currently Seungri is no longer a member of Burning Sun‘s board of directors and the club has been permanently closed for investigation.


By Sara N



List of Indicted Celebrities From YG Entertainment

With Big Bang Seungri’s ongoing Burning Sun investigations, a recent news article has been drawing attention for listing some YG Entertainment celebrities who were investigated by police.

[os-widget path=”/joins/a-list-of-some-yg-entertainment-s-celebs-who-ve-been-indicted”]

Source (1) (2) (3) (4)


Disclaimer: The opinions or views contained in this article may not represent the opinions or views of Kpoplove, The Korea Daily, its employees, agents or affiliates.


Big Bang Seungri is NOT the Hongdae Club Owner, It’s Actually YG’s Yang Hyun Suk?

A news article reports the Hongdae club owner is not Big Bang Seungri but YG’s Yang Hyun Suk!


On March 5th, OSEN reports a news article by Cookie News has been gaining lots of attention for Hongdae’s club belonging to YG’s Yang Hyun Suk, not Big Bang’s Seungri. Cookie News reports Seungri posted he was the owner of a new Hongdae club in 2017, known as Club X. Although that club is currently doing business under a different name, Love Signal, research has proven the club owner is not Big Bang Seungri but Company A.

YG’s founder Yang Hyun Suk is known to have 70% ownership of Company A while the remaining 30% belongs to YG’s CEO Yang Min Suk (Yang Hyun Suk’s brother).


Through this news article, many are confused as to how Club X aka Club Love signal is related to the Burning Sun scandal and Seungri’s alleged prostitution case. Many speculation as to whether this article is trying to make inferences about Burning Sun’s scandal.


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Disclaimer: The opinions or views contained in this article may not represent the opinions or views of Kpoplove, The Korea Daily, its employees, agents or affiliates.

Seungri Allegedly “Offered Girls” to Foreign Investigators

While a series of cases related to “Burning Sun” is still under investigation, a media outlet accused Seungri of aiding prostitution for foreign investigators.

In courtesy of YG Entertainment (left) and SBS funE (right).

According to the report released on February 26, Seungri exchanged messages with the head of an investigation firm and an employee of a renowned club in Gangnam. In the messages exchanged in December 2015, Seungri referred to a group of investigators from Taiwan, asking the club employee to find girls of them.

According to the messages, when the club employee made sure he will take care of the group by reserving main seats and preparing bodyguards, Seungri once again asked, “How about girls? Make sure they spread legs easily.”

The messages continued and the head of an investigation firm, who reportedly was working with Seungri to launch a business together at the moment, said, “I’m finding the prostitutes so make sure you guide them to hotel rooms.”

The man is known as actress Park Han-byul’s husband.

Meanwhile, YG Entertainment is yet to respond to the accusation.


By Heewon Kim


Seungri Finally Opens up about ‘Burning Sun’ Controversy

Big Bang’s member Seungri finally opened up about the scandal regarding the nightclub he is involved with.

On February 2, Seungri appeared on social media for the first time since the “Burning Sun Scandal” has broken out.

“First of all, I want to apologize to those who felt uncomfortable or worried about the incident that I’m involved with,” Seungri opened up.

Seungri continued, “The incident, which triggered the current scandal, happened when I was not at the site. A few days later, one of the staffs told me that there was a physical fight between a customer and employee and that the Police are investigating it. Due to the nature of the business, this kind of trouble happens rather frequently. I was only hoping for the case to be managed without big issues.”

Regarding the video that’s circulating on the Internet, the star said he was shocked too. “Violence can’t be justified in any circumstance. I sincerely apologize to the victim and I hope she recovers soon, both physically and mentally.”

He also clarified his relationship with the nightclub. “I was offered a position as an executive director of the club, taking charge of the marketing. Being a celebrity, I advertised the club to the public.”

He continued, “The actual operation or management was not my duty at the club and I have not engaged with those duties since the beginning. Because of that, I failed to show responsibility for the incident. I feel regretful about it and sincerely apologize.”

Seungri also mentioned the reports about sexual assaults and illegal drug uses inside the club. “We will cooperate with the police investigation to help to probe. As a former executive director, I will accept my responsibility if there is any.”

The “Burning Sun Scandal” came to light as a customer to Burning Sun, which was well known as a nightclub operated by Seungri, accused the club’s security guards and police officers of a group assault.


Original article


Seungri’s Nightclub ‘Burning Sun’ in Hot Water for Alleged Group Assault

The alleged “Burning Sun Assault Case” came to light. Burning Sun, a nightclub in Gangnam, Seoul, is widely known for its owner Seungri of Big Bang.

The alleged victim of the case posted several pictures of him as the evidence of physical assaults.

A man accused Gangnam’s nightclub Burning Sun and the police of a group assault. Burning Sun, too, filed a lawsuit against the man for defamation.

The case first came to light as a man, who is only identified by his last name Kim, uploaded a post to an online community on December 24 last year. The lengthy post included a detailed explanation of how he had physically been attacked by a group of men at the nightclub.

“A woman, who was being sexually harassed, tried to hide behind my shoulders,” said Kim, the alleged victim. “I tried to reach out for help to security guards, but the guards and their group attacked me in return.”
Kim also added that the Police did not help either. Instead, they arrested the alleged victim and physically assaulted him while investigating the case. The Police did not only investigate him as the assailant but also refused his request for medical aid.

The alleged victim of “Burning Sun Assault Case” posted to the online community once again on December 21. The posting, which had ranked on top of the board, has now been deleted after someone flagged it.

The Gangnam Police says, “Details of the case cannot be revealed as it’s currently under investigation.” However, they added what Kim is accusing the club and police is unilateral. According to the police, Kim had to be handcuffed because he disobeyed violently. They also strictly denied his accusation of excessive use of force.

According to Gangnam police, Kim has been accused of defamation regarding the reported sexual assault inside the club. And he did not comply with the police’s request to attend.

Kim appeared on social media on January 26 to clarify his position. “I will file a lawsuit. Let’s see who was defamed now,” wrote Kim. He also mentioned Seungri’s name this time.

“You security guards think Seungri will protect you? He is hiding now,” Kim wrote. He added that he will reveal details and evidence soon.


Original article