[M/V] Baek Yerin Ends 2-Year Hiatus with ‘Maybe It’s Not Our Fault’

Singer Baek Yerin has made a comeback after more than two years out of the spotlight.

https://www.youtube.com/watch?v=IRNBtocmQ58

The last song that Baek Yerin released was her Christmas single “Love You on Christmas,” in December 2016. Since then, her fans have lamented the vocalist’s hiatus and wondered when the singer would be back. Indeed, it seems like Baek’s fans and their consistent support played a part in her return.

On Monday, the singer took to social media where she thanked her supporters. “It’s thanks to you,” she wrote to fans. ” I would have achieved nothing without the love and patience the fans who waited for me gave. I really appreciate your love and respect,” said Baek.

The title track “Maybe It’s Not Our Fault,” is from Baek’s second solo mini-album Our Love is Great. It details problems in a relationship and overcoming them together. Meanwhile, Yerin debuted in 2012 as part of the duo 15& with Park Ji-min.

SM and JYPE Vow to Fight Back Against False Rumors and Internet Trolls

Both SM and JYP Entertainment have issued statements concerning false rumors and malicious comments made about groups EXO and TWICE.

Group EXO and TWICE – SM Entertainment, JYP Entertainment

The entertainment industry has once again declared war against false rumors, malicious comments, and internet trolls. Recently, K-pop groups EXO and TWICE have found themselves victims to this round of hate and unfounded claims and vitriol. As a result, their agencies, SM and JYP Entertainment plan to fight back with the law.

In a statement it released on both its official website and on social media, SM Entertainment said that it would take strong measures against the current round of malicious rumors surrounding EXO.

“The content related to our artists, which is currently circulating online, is totally groundless,” stated the agency. “It is spreading to the extent that is can seriously damage [our] artists and our reputation. We will take legal action against those who have been identified [in writing, posting, and disseminating] the rumors.”

Likewise, JYP Entertainment released a similar statement where it said the false information about TWICE hurt the group’s image and will take “all legally available measures” to prosecute the offenders. Furthermore, it plans to inform the original creator of these rumors and those who shared them of their looming legal doom.

According to the entertainment company, these kinds of unfounded rumors is punishable under the Cyber Defamation and Contempt Act. As a result, there is a viable legal channel for agencies like SM and JYPE to take when faced with a situation like this.

Currently, both companies are collecting evidence and looking to move forward with legal action. In particular, JYPE is communicating with its internal legal team as well as external firms.

 

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By O.C

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Baek Ye-Rin Confirms Comeback in Over 2 Years

Baek Ye-rin has finally confirmed her upcoming comeback on March 18.

JYP Ent.

On March 11, JYP Entertainment announced Baek Ye-rin’s upcoming comeback through a teaser poster.

The poster indicates the album title, “Our Love Is Great,” and the release date and time on March 18 at 6 PM. In the image, the singer is posing in the woods with a pink rose in her hands, as if implying the dreamy mood of her new album.

“Our Love Is Great” makes the first comeback in 2 years and 3 months. Her last album was released during the Christmas season in 2016, under the title, “Love You on Christmas.”

Debuted as a member of 15& with Park Ji-min in 2012, Baek Ye-rin has captivated many with her mesmerizing voice. Her popular songs include “Across the Universe” and “Bye bye my blue.”

 

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[OPINION] 2019 Kpop Outlook in the USA

As unbelievable as it may be, the 2010s will soon be over in just 10 short months! Kpop has had exponential growth in the last few years, which will also determine Kpop’s future for the following decade!

The hallyu wave aka Kpop wave has definitely become more globalized within the last couple years. There is no doubt that in 2019 there will be more Kpop fans as more Kpop idols (BTS, Monsta X, NCT, Oh My Girl, Red Velvet, Blackpink, Sunmi etc.) continue to promote abroad. Especially in the US, thanks mostly to BTS’s success paving the way for Kpop growth this year.

Hollywood is the Kpop market for this year

Based on previous patterns of Kpop idol groups like Wonder Girls, Girl’s Generation, Super Junior, TVXQ etc. many Kpop idols usually extend their fan base to other countries in Asia before pursuing Europe & the Americas. Kpop’s growth in other countries are indeed significant, but given US is home to global names like Beyonce, Taylor Swift, Lady Gaga, Ed Sherman, Chris Brown, Drake, Justin Timberlake etc. (as well as Kpoplove’s headquarters) Kpop’s future global outlook will focus on the US market for this article.

Kpop before BTS

BTS on American Music Awards (2017)

https://www.youtube.com/watch?v=rH1PVvFj8cE

Just 5 to 10 years ago, prior to BTS’s historical invasion in the US, Kpop was just a new and upcoming genre in the US that originated from a small country in Asia. As a decades old Kpop fan, I can personally attest to instances in the past where people confused North and South Korea and probably couldn’t name any Kpop artist even if their life depended on it.

Other idols’ success in the US

However, this does not mean Kpop has never made its mark in the US. Examining only the idol groups who are no longer “active” meaning either disbanded or no longer actively promoting with all members, idol groups like Wonder Girls and Girl’s Generation have previously tried to break into the US market without as much success as BTS.

JYP’s Wonder Girls (2007-2017) released a single- ‘Nobody’ (2009)- that was No.76 on the Billboard Hot 100 chart as the 1st Kpop group on the Billboard charts. This provided the opening for the group to enter the US market and pursue international activities. Wonder Girls can be considered to have been at the peak of their career in Korea (and Asia) prior to moving to the US in 2009 to focus on US activities. However contrary to expectations, Wonder Girls was unable to continue their momentum and ended up with changing the line-up and regroup back in Korea.

Wonder Girls on Wendy Williams Show (2009)

https://www.youtube.com/watch?v=OHFL-mIeZX4

SM’s Girl’s Generation (2007-present) released a single-’The Boys’ (2012)-officially debuting and promoting in the US a few years after Wonder Girls. Comparing various aspects like promotions, fanbase, hallyu wave’s influence and method, there are so many differences that can explain the different levels of success between the 2 girl groups.

Girl’s Generation on Late Show with David Letterman (2012)

https://www.youtube.com/watch?v=9k1-jOZ7f1w

Taking a closer look at how BTS did not need to promote in the US to have the biggest US debut stage of all in 2017 as the 1st Korean group to perform at AMAs, BTS clearly did something that sets them apart from others. Not to mention BTS performed in Korean while Wonder Girls and Girl’s Generation performed in English. Based on BTS’s sucess, BTS’s momentum can only be expected to grow further this year.

BTS’s significant role for Kpop mainstreamed in US

In 2019, there are very few individuals who wouldn’t know what the 3 letters “BTS” refers to in the US. Even if one is completely clueless about Kpop, there is a big chance someone’s family, friend or acquaintance is a BTS fan or BTS ARMY.

Ilgan Sports

Similar to BTS’s predecessors (e.g. legendary Kpop idol groups Girls Generation, Super Junior, TVXQ), BTS became mainstream in Asia a few years ago and became more globally recognized as they made their mark on the Billboard charts in 2015. But unlike other Kpop groups, BTS didn’t make any special plans to promote in the US market soon after their first placement on the Billboard charts. Instead BTS continued to release more content and focused on their music letting time to gradually increase their popularity all over the world.

Why is BTS different?

BTS contributed to further spreading the hallyu wave rather than having to focus on establishing the Kpop wave. Currently in 2019, nearly everyone has a smartphone as opposed to 10 years ago. Internet is easily accessible to many age groups enabling the daily use of social media like Instagram, Twitter, Facebook, Youtube etc. This has allowed Kpop idols, especially BTS, to focus on interacting with fans and growing their fanbase. BTS members are well known for being very active participants as singers-songwriters within the Kpop industry and renowned for sharing many of their content on SoundCloud or V Live which played a significant role for BTS’s success today.

https://twitter.com/BTS_twt/status/1100449341200773121

BTS’s timing may have been what led to BTS’s breakthrough to becoming the biggest Kpop group in the world. Rather than jumping on the first signs of opportunity to pursue international activities, BTS bided their time to focus on their work and to further nurture their talents while waiting for their hard work to come to fruition.

https://youtu.be/D_nyuB8GbM8

As a result, BTS was able to become a household name is the US even prior to their official debut on the American Music Awards in 2017. Afterwards, BTS continued to set more records on the AMAsBillboards, Youtube, iTunes, Ebay Korea, Forbes, Time Magazine, Bloomberg etc. in 2018.

https://www.youtube.com/watch?v=6QK-HR7xfEA

The 7 membered boy group became recognized for their global popularity when selected by international corporations like Puma, LG Electronics, Hyundai Motors etc. as global ambassadors and made significant collaborations with Mattel, Medicome Toy, Netmarble Games, Line Webtoons, Line Friends x BT21 and more!

BTS World Tour & BT21

https://www.instagram.com/p/BlTF_iJhvlh/?hl=en

When BTS had their 3rd world tour last summer, Line Friends x  BT21 also officially opened their pop-up store in LA situated amongst Hollywood’s Walk of Fame. As someone who has accompanied various people to this store in August, September, October and December of last year, I can personally affirm the lines were unbelievably long not only when the pop-up store first opened but also for the following months. Amazingly, the lines did not really decrease much every time I had to go.

https://www.instagram.com/p/Bn8S5QphtwR/

 

https://twitter.com/LINEFRIENDSinfo/status/1054826311938646018

Most of my experience at this store consisted of standing in line for hours while conversing with other people accompanying their niece or cousin to the store. As to why the lines didn’t decrease much even after BTS finished touring in the US would be since BT21 items were often sold out with limited quantities, unpredictable shipments of new items, new seasonal (Halloween, Christmas) items and such.

https://www.instagram.com/p/BnshifThY9g/

Initially the Line Friends store was announced to stay for 3 months. Later, due to high demand, the pop-up was extended to January 2019 with plans to locate permanently. Just the fact that BT21 became popular enough to become a permanent store in LA speaks volumes about BTS’s success in the US. Aside from BT21, BTS is renowned for increasing sales for many associated businesses leading to the birth of the term “BTS effect” from major news outlets as many profit from BTS’s influence. BTS has become symbolic as a guaranteed catalyst to enhance micro and macro economics.

https://www.instagram.com/p/BnXnJ-7BF8X/

Lots of Kpop events in 2019

Just within 2 months of this year, there have been so many appearances or scheduled appearances of Kpop idols and artists in the US. Just to name a few upcoming events- Girl’s Generation’s Tiffany will be having her first showcase as Tiffany Young in a few days, Sunmi will be having her first world tour next month, BLACKPINK will be at Coachella in April and BTS will be touring the US again in May. Additionally, Red Velvet, Oh My Girl, Hong Jin Young and Dean have already performed in the US within the last 2 months. 

https://youtu.be/PIMB64pJS3o

BLACKPINK made their official US debut on “Good Morning America”  and announced their North American Tour during the interview just awhile back. With so many activities planned in the US for the first half of 2019, many are wondering whether BLACKPINK will be able to have success similar to BTS. There is definitely a lot of potential but as previous idol groups like Wonder Girls and Girl’s Generation have proven, it isn’t easy to accomplish.

Overall Take

As an avid Kpop fan whose biases are mostly the first generation of Kpop idols, I can’t help but feel happy and excited to see how well Kpop is doing in the US. There are many idol groups who have also contributed to Kpop’s success like Monsta X, EXO and annual events like KCON LA or KCON NY. But amongst everything I have read, seen and heard, I want to credit BTS for really opening the door wide open for Kpop to take on the US. There have been many attempts but no one has been as successful as BTS and thanks to that, I think Kpop fans are able to have more opportunities to see their favorite Kpop idols shine for Uncle Sam.

All I could hope for would be that BTS’s continuous momentum ushers in even more opportunities for other Kpop artists to enter the US market. Till the day Kpop can be heard on various iheart radio stations in the US, “Hwaiting” to all Kpop artists!

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Disclaimer: The opinions or views contained in this article may not represent the opinions or views of Kpoplove, The Korea Daily, its employees, agents or affiliates.

 

ITZY Wins 1st Place on Music Show Less Than 10 Days After Debut

JYP Entertainment’s new girl group continues to show great potential.

Image source – OSEN News database

Girl group ITZY took home the prize on the M Countdown with their debut song “Dalla Dalla,” on Thursday afternoon. Notably, it has been only ten days since the group debuted on Feb. 12. As a result, the group is proving its potential as a super rookie. “Thanks to all the fans who love ITZY,” wrote the group on their social media channel after the win.

Image source – Mnet

The winning song, “Dalla Dalla” has accumulated over 50 million views since it went live on the 12th. JYP Entertainment describes the song as a “fashion groove” that has elements of house and hip-hop among other things. One aspect of the song that stands out is the celebration of being unique.

 

 

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By O.C

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JB and Yugyeom Revealed as GOT7’s New Sub-Unit JUS2

On Wednesday, JYP Entertainment left GOT7’s fans excited but befuddled after a mysterious teaser of two members. With their identities revealed, only hype remains.

Image source – JYP Entertainment

On Thursday, JYP Entertainment revealed the members of GOT7’s new sub-unit JUS2 as none other than leader JB and dance machine Yugyeom with a series of eye-catching pictures.

The two create an imbue the black and white pictures with splashes of bright red with an interesting atmosphere. Naturally, following the release of the stylized pictures, fans are speculating on what kind of music the two will present in their upcoming mini-album FOCUS. Either way, excitement and expectation are high for the group’s second official unit following JJ Project and their 2017 summer release Verse 2.

According to an additional teaser, JUS2’s music video will be released a full day ahead of the album on Monday, March 4 at midnight. Alongside the release of their album on Tuesday, the two will have a live premiere with Naver’s VAPP at the Walkerhill Theater in Seoul.

 

 

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By O.C

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[OPINION] History of Kpop Boy Groups From 1990s

Kpop has come a long way over the years to become globally recognized in 2019. Looking back from the first generation of idols from the 1990s to now, Kpop idols have always had the burden of being adventurous and trend-setting icons.

https://www.youtube.com/watch?v=5CYZNWjVSGY

With the current trend of older Kpop idol groups making a comeback to the Kpop scene, a lot has changed over the decades. In the 1990s when the first Kpop idol groups started emerging like H.O.T, Sechs Kies, Shinhwa and G.O.D, these idol groups experienced much criticism and love for their music while trying to solidify the upcoming genre, Kpop.

Taking a trip down memory lane towards one’s youth or childhood, there are some groups that can NOT be forgotten! The first generation of idol boy groups who not only created what is today’s Kpop fandom culture but also the foundation for the Hallyu wave! While there are many idols that deserve to be considered legends for each decade (1990s, 2000s, 2010s), these specific groups mentioned in this article were selected based on hours of research, personal memory, today’s popularity/activities and such! As a result, many may not agree with the listing or feel some idol groups should have been mentioned. Please note this is solely the opinion of the writer who may be biased with childhood memories of watching these groups in variety shows like SBS’s X-Men (2003-2007), SBS’s Love Letter (2004-2006) etc!

First generation of Kpop boy groups (1990s)

H.O.T (1996-2001, 2018-present)

SBS

Finding anyone who doesn’t know H.O.T would be rare in the Kpop scene. H.O.T is considered the first ever Kpop idol group that was formed by SM Entertainment. Even TVN’s hit drama series ‘Reply 1997’ (2012) has many references to H.O.T where the female lead is a die-hard fan of H.O.T’s Tony.

https://www.youtube.com/watch?v=5ZMkmlwgsCY

To signify how much importance H.O.T has in Korean culture, H.O.T had their reunion in 2018 through the famous variety show, MBC’s ‘Infinity Challenge’ (2005-2018).

https://www.youtube.com/watch?v=1GqIxImIF7E

https://www.youtube.com/watch?v=fgbG-zPpt7w

After H.O.T made their comeback in 17 years on ‘Infinity Challenge’, H.O.T went on to hold their comeback concert in Seoul where fans and idols took a trip back to their youth in the 90s.

Secks Kies (1997-2000, 2016-present)

YG

The second idol group in Kpop history, aka H.O.T’s rival, played an important role for shaping Kpop fandom. The power of Kpop fans gave rise to allowing artists to venture into other fields within the entertainment industry. Secks Kies was the first idol group to film their own movie, perform in a musical and perform at the Blue House for the president serving during that time.

Clip of H.O.T vs. Sech Kies fan war from Reply 1997 Kdrama

https://www.youtube.com/watch?v=uNoNi_BkWaM

Secks Kiss also made their comeback in 2016 as guests on MBC’s ‘Infinity Challenge’ through a guerrilla concert. It was reported news of Secks Kies’s reunion was shared only 5 hours before the concert, which still managed to gather 6000 fans.

https://www.youtube.com/watch?v=wQPNoDDDVR0

To really get an idea for what it was like in the 1990s during the reign of H.O.T and Sechs Kies, I HIGHLY recommend watching TVN’s Reply 1997. It is pretty accurate in depicting how severe or passionate Kpop fandom culture already was back then. Not to mention, this drama in addition to the rest of the Reply series (1997, 1994, 1988) are really great dramas to watch whether to understand Korean culture or to reminisce about your past.

Shinhwa (1998-present)

https://www.youtube.com/watch?v=4rQGj_ztOOM

The role model of many idols, the longest active boy group in Kpop history, Shinhwa is the idol group who showed versatility to be possible for Kpop idols. It is common for idol groups to keep to their “color” or “style” but Shinhwa has proven the key to longevity to be due to the constant rebranding and continuous creativity among other things. Shinhwa formed their own company Shinhwa Company with Minwoo and Eric as co-CEOs managing their activities as a group confirming the brotherhood among the members.

https://www.instagram.com/p/BsDlbial4SQ/

Shinhwa members are well known for their talents in various areas in the entertainment industry. Not only are they immensely popular for their appearances on variety shows, each member has successfully proven their talents in various areas like dramas, movies, musicals, producing and much more!

https://www.youtube.com/watch?v=figebKjmTFo

Shinhwa is extremely talented and everyone has such a great relationship, it is no wonder the group has made history by being the longest active Kpop idol group! They spend infinite amounts of time and effort for fans, one of the most noteworthy would be that they have a concert every year. In 2019, it will be their 21st anniversary since debut.

G.O.D (1999-present)

Google

JYP’s first idol group G.O.D has never disbanded, however they were previously on an extended hiatus as each member pursed their solo careers. G.O.D is known for their iconic songs that really reflected Korean culture in the early 2000s amassing fans from various age groups. Labeled as the “nation’s idols” that used lyrics described as  “storytelling,” many of their songs are still remembered as iconic Korean songs.

https://www.youtube.com/watch?v=72BqCAmhnxk

https://www.youtube.com/watch?v=SXkhIODcvuM

G.O.D is considered to be part of the legendary first generation Kpop idol groups among H.O.T, Seck’s Kiss and Shinhwa.

https://www.youtube.com/watch?v=d6RXGKRmO6I

G.O.D’s songs are one of the best songs to sing in karaoke regardless of how old the songs are. The songs are still relatable and relevant amidst the 4th industrial revolution, simply “classic songs.”

Kpop Boy Groups of the 2000s

Super Junior (2005-present)

https://www.youtube.com/watch?v=jAaWj_C2iPE

The iconic Kpop idol group that broke the stereotype by consisting of many members even 13 at one point. Super Junior can be considered to be one of the earliest hallyu idols that paved the path for Kpop to become globally recognized. Not only are they a household name today in 2019 but their everlasting popularity in Korea and abroad is something many idols aim for.

https://www.youtube.com/watch?v=x6QA3m58DQw

Super Junior can be considered one of the examples of successful subgroups that has proven to create more opportunities for the idols to showcase their talents outside of their group activities. After dominating Asia, Super Junior has proven their reigning power as iconic Kpop idols by their amazing success in Latin America even releasing songs in English, Korean and Spanish!

https://www.youtube.com/watch?v=ZbB4SYJNuTo

Super Junior was one of the first idol groups with so many members creating the opportunity to market to so many different preferences. Each member had their own unique remarkable characteristics that would appeal to nearly anyone. Frankly, it was a genius move by SM and now we have idol groups that follow this strategy! (Thank you SM!)

Big Bang (2006-present)

https://www.youtube.com/watch?v=RAKGzAIl0mY

YG’s first idol group aka “Kings of Kpop” and the MVPs for setting the Hallyu wave ablaze internationally, especially outside of Asia, Big Bang is the group who continuously redefined what ‘KPOP’ is by experimenting out of the norm while expressing their individuality.

https://www.youtube.com/watch?v=MzCbEdtNbJ0

Big Bang is renowned for writing their own songs which plays a significant role for their success.

https://www.youtube.com/watch?v=2ips2mM7Zqw

Not only is the group incredible for having so many No.1 songs but also their success promoting as subunits and soloists unbelievable that has become something to strive for the following generation of idols. Is there anyone who doesn’t know Taeyang’s Eyes, Nose, Lips or GD’s Coup d’etat?

https://www.youtube.com/watch?v=UwuAPyOImoI

 

https://www.youtube.com/watch?v=C8T6771Sdj8&index=25&list=PL0D12C278EAF39032&t=0s

Just thinking of Big Bang, the concept of swag, hip, fast beats, clubs and parties come to mind. While is it sad to see that most of the members are still serving mandatory military service, it won’t be long before they will be back!

SHINee (2008-present)

https://www.youtube.com/watch?v=oJq_1x-m9sY

The boy band of SM aka the “Princes of Kpop” who set the standard for live performances with complex dance moves, Shinee contrasts crucially with other groups of the 2000s. Not only is this group experimental with their music exploring various genres, they are also considered the “aesthetic,” “artistic,” “beautiful” group through their choreography, concepts and wardrobes.

https://www.youtube.com/watch?v=Dww9UjJ4Dt8

With the sad passing of member Jonghyun (RIP) in 2017, Shinee will never be the same. However, Shinee’s songs as a quintet, Jonghyun’s legacy remains as numerous fans continue to love and cheer for Shinee.

https://www.youtube.com/watch?v=J41qe-TM1DY

Shinee will forever be that scarred part of my Kpop love. They have had to regroup after the unfortunate experience of losing a member, however I fervently hope that they will be able to recover not only for themselves and fans but also for the legacy of JH to not be forgotten in the future.

Kpop Boy Groups of Today (2010s)

With less than 10 months before the end of the current decade, there are so many boy groups who debuted and deserve to be listed as THE boy group of 2010s. While many would want to nominate for their favorite group, I would say based on the past 110 months (2010-2019.2), EXO and BTS are the ones who will be considered the “legends” of 2010s in Kpop history years from now.

EXO (2012-present)

https://www.youtube.com/watch?v=HizQP02WL1s

BTS (2013-present)

https://www.youtube.com/watch?v=R6UlRDcA93g

Is there anyone in the Kpop scene who doesn’t know EXO and BTS? EXO is the 3rd generation of SM’s beloved idol boy group taking on the baton from their seniors H.O.T, Shinhwa, Super Junior and Shinee. BTS is without a doubt the “titans of Kpop” if my 90 year old grandmother knows who they are because of the Korean news. So many records were broken and so much history was made by these two idol groups during this decade, I personally would like to bet some dough on whether BTS or EXO will show up in the history or business books in the near future. Having heard that UC Berkley is offering a DeCal class on BTS from a friend attending UCB, my odds of winning are very high. 

Looking back on Kpop idols from the 1990s, Kpop itself is still pretty young with so much potential for growth. As a passionate Kpop fan who grew up with the first generation of Kpop idols on my TV screen in the 1990s and 2000s, I genuinely hope that there will be a day when Kpop music can be heard on the radio (outside of Korean radio stations) abroad.

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Disclaimer: The opinions or views contained in this article may not represent the opinions or views of Kpoplove, The Korea Daily, its employees, agents or affiliates.

2PM Nickhun Plans to Release His First Solo Korean Album

2PM Nickhun looks to release his first solo album in Korea 11 years after his debut.

Image source – JYP Entertainment

According to information released by JYP Entertainment on Monday, Nickhun plans to release his first solo mini-album “Me” in Korea on February 18 at 6 p.m.

In a tracklist teaser release by the agency, the singer’s record will have nine songs all written and composed with Nickhun’s involvement, demonstrating his talent as a singer-songwriter. Another notable feature on the album is the song “Umbrella” which he will release in both Korean and English.

Besides his music, Nickhun has been involved in different entertainment projects in Asia which earned him the moniker Asian Prince. He held fan meeting in China last year in October and November and also starred in a Chinese drama.

Further, also starred in his first Thai film, won the Influential Asian Idol Award at the 2019 Awards Feia (Fashion and Entertainment Influence Awards) hosted by JStyle, and also held solo concerts in Japan.

 

 

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By O.C

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[M/V] ITZY Debuts with Energetic and Rebellious ‘Dalla Dalla’

JYP Entertainment’s new girl group ITZY just made their debut with the energetic song “Dalla Dalla” where they express how being different is empowering.

So far, the girl group seems to have hit the ground running having already accumulated 15 million views for their music video.

https://www.youtube.com/watch?v=pNfTK39k55U

JYP Entertainment Partners with Sony Music to Create Japanese Girl Groups

JYP Entertainment (JYPE) is working with Sony Music to produce girl groups in Japan.

Image source – OSEN News

On February 7, the founder and now the creative director of JYPE Park Jin-young will hold a press conference with local media at Sony Music headquarters in Tokyo. In the conference, the Park plans to explain his plans for the partnership called Girls Group Project and the prospect of making Japanese girls groups.

According to reports, Park first talked about the project when he gave a special lecture in 2018 for the Macquarie Emerging Industries Summit in Seoul. At that time, Park talked about the vision for JYPE’s future which he dubbed JYP. 2.0. Some of the points he brought up in the lecture included “globalization by localization,” “JYP music factory,” and “creativity from happiness.”

During the lecture, he detailed plans for the expansion of K-pop. “The first step was to export Korean content overseas” and the second stage being the recruit international talent, e.g., GOT7 BamBam, 2PM Nickhun, TWICE Sana, Momo, and Mina, into Korean entertainment. Lastly, he said the next step would be to “foster and produce Korean talent directly overseas.”

Last year, JYPE launched a Chinese idol group called Boy Story that has an average age of 13 through JYP China and Tencent Music Entertainment. Now, it looks like they have set their sites on Japan to continue their third step. A large-scale audition for the Girls Group Project this summer in Japan.

 

 

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Translated by O.C

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