Former Girl’s Generation leader Taeyeon graces the April Issue in Elle Korea.
Artist Taeyeon (30) graced the April issue of ELLE Korea showing off her everlasting beauty. The former idol’s professionalism and chameleon like adaptability is reported to have made all the different lipstick colors (pomegranate red, neon orange, bubblegum pink, ripe plum etc.) give different vibes proving her status as a ‘beauty muse’.
Who isn’t tempted to go buy those lipstick colors? Or her accessories?
Taeyeon is coming back later this month with a new single!
Taeyeon, the leader of Girls’ Generation, is set to make a solo comeback with the digital single “Four Seasons” this month. According to information released by SM Entertainment, the music video will come out on March 22, two days before the song is released for purchase and download on the 24th.
Super Junior releases remake of Luis Miguel’s ‘Ahora Te Puedes Marchar’ starring Girl’s Generation Yuri!
Super Junior, the first Kpop idol group to list on Billboard’s Latin based chart in 2018, released a remake of Luis Miguel’s Ahora Te Puedes Marchar on March 1st as a special video. Girl’s Generation Yuri starred as the female protagonist of the members’ affection. What do you think of the 80s look?
Girl’s Generation Yuri has been very supportive of her SuJu oppas by posting about their remake on her social media.
As unbelievable as it may be, the 2010s will soon be over in just 10 short months! Kpop has had exponential growth in the last few years, which will also determine Kpop’s future for the following decade!
The hallyu wave aka Kpop wave has definitely become more globalized within the last couple years. There is no doubt that in 2019 there will be more Kpop fans as more Kpop idols (BTS, Monsta X, NCT, Oh My Girl, Red Velvet, Blackpink, Sunmi etc.) continue to promote abroad. Especially in the US, thanks mostly to BTS’s success paving the way for Kpop growth this year.
Hollywood is the Kpop market for this year
Based on previous patterns of Kpop idol groups like Wonder Girls, Girl’s Generation, Super Junior, TVXQ etc. many Kpop idols usually extend their fan base to other countries in Asia before pursuing Europe & the Americas. Kpop’s growth in other countries are indeed significant, but given US is home to global names like Beyonce, Taylor Swift, Lady Gaga, Ed Sherman, Chris Brown, Drake, Justin Timberlake etc. (as well as Kpoplove’s headquarters) Kpop’s future global outlook will focus on the US market for this article.
Kpop before BTS
BTS on American Music Awards (2017)
Just 5 to 10 years ago, prior to BTS’s historical invasion in the US, Kpop was just a new and upcoming genre in the US that originated from a small country in Asia. As a decades old Kpop fan, I can personally attest to instances in the past where people confused North and South Korea and probably couldn’t name any Kpop artist even if their life depended on it.
Other idols’ success in the US
However, this does not mean Kpop has never made its mark in the US. Examining only the idol groups who are no longer “active” meaning either disbanded or no longer actively promoting with all members, idol groups like Wonder Girls and Girl’s Generation have previously tried to break into the US market without as much success as BTS.
JYP’s Wonder Girls (2007-2017) released a single- ‘Nobody’ (2009)- that was No.76 on the Billboard Hot 100 chart as the 1st Kpop group on the Billboard charts. This provided the opening for the group to enter the US market and pursue international activities. Wonder Girls can be considered to have been at the peak of their career in Korea (and Asia) prior to moving to the US in 2009 to focus on US activities. However contrary to expectations, Wonder Girls was unable to continue their momentum and ended up with changing the line-up and regroup back in Korea.
Wonder Girls on Wendy Williams Show (2009)
SM’s Girl’s Generation (2007-present) released a single-’The Boys’ (2012)-officially debuting and promoting in the US a few years after Wonder Girls. Comparing various aspects like promotions, fanbase, hallyu wave’s influence and method, there are so many differences that can explain the different levels of success between the 2 girl groups.
Girl’s Generation on Late Show with David Letterman (2012)
Taking a closer look at how BTS did not need to promote in the US to have the biggest US debut stage of all in 2017 as the 1st Korean group to perform at AMAs, BTS clearly did something that sets them apart from others. Not to mention BTS performed in Korean while Wonder Girls and Girl’s Generation performed in English. Based on BTS’s sucess, BTS’s momentum can only be expected to grow further this year.
BTS’s significant role for Kpop mainstreamed in US
In 2019, there are very few individuals who wouldn’t know what the 3 letters “BTS” refers to in the US. Even if one is completely clueless about Kpop, there is a big chance someone’s family, friend or acquaintance is a BTS fan or BTS ARMY.
Similar to BTS’s predecessors (e.g. legendary Kpop idol groups Girls Generation, Super Junior, TVXQ), BTS became mainstream in Asia a few years ago and became more globally recognized as they made their mark on the Billboard charts in 2015. But unlike other Kpop groups, BTS didn’t make any special plans to promote in the US market soon after their first placement on the Billboard charts. Instead BTS continued to release more content and focused on their music letting time to gradually increase their popularity all over the world.
Why is BTS different?
BTS contributed to further spreading the hallyu wave rather than having to focus on establishing the Kpop wave. Currently in 2019, nearly everyone has a smartphone as opposed to 10 years ago. Internet is easily accessible to many age groups enabling the daily use of social media like Instagram, Twitter, Facebook, Youtube etc. This has allowed Kpop idols, especially BTS, to focus on interacting with fans and growing their fanbase. BTS members are well known for being very active participants as singers-songwriters within the Kpop industry and renowned for sharing many of their content on SoundCloud or V Live which played a significant role for BTS’s success today.
BTS’s timing may have been what led to BTS’s breakthrough to becoming the biggest Kpop group in the world. Rather than jumping on the first signs of opportunity to pursue international activities, BTS bided their time to focus on their work and to further nurture their talents while waiting for their hard work to come to fruition.
The 7 membered boy group became recognized for their global popularity when selected by international corporations like Puma, LG Electronics, Hyundai Motors etc. as global ambassadors and made significant collaborations with Mattel, Medicome Toy, Netmarble Games, Line Webtoons, Line Friends x BT21 and more!
BTS World Tour & BT21
When BTS had their 3rd world tour last summer, Line Friends x BT21 also officially opened their pop-up store in LA situated amongst Hollywood’s Walk of Fame. As someone who has accompanied various people to this store in August, September, October and December of last year, I can personally affirm the lines were unbelievably long not only when the pop-up store first opened but also for the following months. Amazingly, the lines did not really decrease much every time I had to go.
Most of my experience at this store consisted of standing in line for hours while conversing with other people accompanying their niece or cousin to the store. As to why the lines didn’t decrease much even after BTS finished touring in the US would be since BT21 items were often sold out with limited quantities, unpredictable shipments of new items, new seasonal (Halloween, Christmas) items and such.
Initially the Line Friends store was announced to stay for 3 months. Later, due to high demand, the pop-up was extended to January 2019 with plans to locate permanently. Just the fact that BT21 became popular enough to become a permanent store in LA speaks volumes about BTS’s success in the US. Aside from BT21, BTS is renowned for increasing sales for many associated businesses leading to the birth of the term “BTS effect” from major news outlets as many profit from BTS’s influence. BTS has become symbolic as a guaranteed catalyst to enhance micro and macro economics.
Lots of Kpop events in 2019
Just within 2 months of this year, there have been so many appearances or scheduled appearances of Kpop idols and artists in the US. Just to name a few upcoming events- Girl’s Generation’s Tiffany will be having her first showcase as Tiffany Young in a few days, Sunmi will be having her first world tour next month, BLACKPINK will be at Coachella in April and BTS will be touring the US again in May. Additionally, Red Velvet, Oh My Girl, Hong Jin Young and Dean have already performed in the US within the last 2 months.
BLACKPINK made their official US debut on “Good Morning America” and announced their North American Tour during the interview just awhile back. With so many activities planned in the US for the first half of 2019, many are wondering whether BLACKPINK will be able to have success similar to BTS. There is definitely a lot of potential but as previous idol groups like Wonder Girls and Girl’s Generation have proven, it isn’t easy to accomplish.
As an avid Kpop fan whose biases are mostly the first generation of Kpop idols, I can’t help but feel happy and excited to see how well Kpop is doing in the US. There are many idol groups who have also contributed to Kpop’s success like Monsta X, EXO and annual events like KCON LA or KCON NY. But amongst everything I have read, seen and heard, I want to credit BTS for really opening the door wide open for Kpop to take on the US. There have been many attempts but no one has been as successful as BTS and thanks to that, I think Kpop fans are able to have more opportunities to see their favorite Kpop idols shine for Uncle Sam.
All I could hope for would be that BTS’s continuous momentum ushers in even more opportunities for other Kpop artists to enter the US market. Till the day Kpop can be heard on various iheart radio stations in the US, “Hwaiting” to all Kpop artists!
Kpop’s legendary female idol group Girl’s Generation is still as close as ever!
On February 24, Girl’s Generation Sunny updated her Instagram sharing she’s currently catching up with fellow member Tiffany in LA! Sunny captioned the photo with “My friend who’s like a time machine. When I’m with you, it takes me back to when I was 19 years old!” with ” Ah, we’re holding glasses of alcohol in the picture [LOL] cool [LOL] I’m happy to see we’re aging!! #GG4EVA”.
Tiffany who now uses the stage name Tiffany Young has been pursuing a solo career in the US after departing from SM Entertainment in 2017. Tiffany Young recently released a new single ‘Lips on Lips’ on February 22 and will be having a mini showcase tour in the US next month.
Congratulations to the popular Baby Shark song for getting listed on Billboard’s Hot 100 chart for 2 weeks in a row!
On January 15, OSEN reported the English version of the children’s song Shark Familyknown as Baby Shark was No.38 on Billboard’s Hot 100 Chart!
This isn’t the first time the Baby Shark has made its mark on a Billboard chart. Back in July 2018, the catchy song made its appearance on Billboard’s Kid Digital Song Sales chart. Additionally, the Baby Shark video on YouTube has gotten over 2.1 Billion views since its release on June 2016.
The catchy “Doo Doo Doo Doo Doo Doo” has gone viral gaining international love and attention. There have been many headlines wondering what makes this song so addicting like CNN’s headline “What’s behind the insane popularity of ‘Baby Shark’? Lets examine.”
It has been said Baby Shark became an international sensation largely thanks to Kpop groups like BLACKPINK and Red Velvet singing and dancing along to the cute song. As a result, it became viral first in Korea followed by other parts in Asia (especially in Indonesia) before it made its way to the US to captivate children with its catchy beat. The song is popular with not only children but also adults through the “Baby Shark Challenge” that has gone viral. What do you think of the song?
Former Girls’ Generation member Tiffany Young has been nominated for an iHeartRadio Music Award in the U.S.
At the upcoming iHeart Radio Music Awards that will be held March 14 in Los Angeles, Tiffany Young may grace the stage as an award recipient. According to iHeart Radio, the former Girls’ Generation member Tiffany Young is a nominee for the Best Solo Breakout category.
Notably, she is the only Asian-American on the list and is up against some fierce competition. The other competitors are Ally Brooke, Dinah Jane, Lauren Jauregui, and Normani all of whom were members of well-liked girl group Fifth Harmony. Fans can begin voting to start today on iHeart Radio’s website until March 8.
Meanwhile, Young is continuing her solo activities starting with “Born Again,” her title track for her first EP Lips on Lips that comes out on the 24th. Moreover, the singer also plans to hold mini-shows across North America, starting with Toronto on March 3. Afterward, she will head to New York, Chicago, Minneapolis, Seattle, Vancouver, San Francisco, and Los Angeles.
Former Girls Generation Yoona recently purchased a building for 10 Billion Won (~9 million USD).
On January 8, Ilgan Sports reported Im Yoona to have purchased a building in Gangnam District’s Cheongdam area for 10 Billion Won. Keeping in mind Gangnam is considered one of the most expensive areas in real estate, experts are saying Yoona’s purchase is the best investment choice.
According to Sky Daily on January 7th, the purchased building was build in 2014 and purchased at a rate of 70,680,000 won per 35.58 sq ft. The building consists of 6 floors including 2 basements.
Yoona received much love in 2018 for her appearance in JTBC’s Hyori’s Bed and Breakfast season 2. She is currently filming for her next movie Exit.
Former Girls’ Generation singer Tiffany is expected to make a comeback after overcoming controversy over her father’s debt.
Tiffany will release a new song titled “Born Again” on January 24 and will meet her fans once again. In particular, her comeback comes about two months after she experienced difficulties due to her father’s history of accumulating debt.
Last year, in December, Tiffany disclosed personal details about her relationship with her father and his debt and fraud. In her story, she revealed that victims of her father’s scheme world threaten her while she was in Girls’ Generation after her father failed to pay back tens of millions of won. In response, the singer apologized to those who were affected by her father in the past.
“I had a hard childhood because of my father’s problems. People who I didn’t even know who were involved in my father’s affairs because of debt, threatened me after my debut,” Tiffany said. “I also thought it was a family affair, so I took financial responsibility several times.” According to the singer, at some point, she couldn’t afford to pay for his past mistakes and cut her out of her life.
After going through this controversy, she declared a new start after deleting all the photos on her social media. Besides this, her song “Born Again” signals a new beginning for this singer.
“It is time heal [old] wounds. I found acceptance and grew. In my life, when I created songs without lyrics, there is little peace. But art created during struggle is the most authentic and valuable experience. These songs gave me peace,” said Tiffany.
Taking about her new song, she said that she hoped it would be meaningful for people in need of love and light. Continuing, she hopes that it will give them the strength to endure and not give up in hard times.