Cube Entertainment and Universal Music Japan have established a joint label.

On November 23, Cube Entertainment and Universal Music Japan had a ceremony to announce the launch of U Cube, the joint label of the two.

“We’ve had a partnership with Cube Entertainment since BEAST and 4 Minute,” said Masahiro Kazumoto, CEO of Universal Music Japan. “The joint label was established to develop our partnership and to launch overarching activities.”

Kazumoto added that U Cube is differentiated from other joint labels as it aims the global market.

“We are to create opportunities for the musicians to promote globally, not limited to Japan,” he added. “We also want to develop a comprehensive entertainment business beyond music.”

 

Original article

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