Blackpink has done it again.
On the morning of October 30, Blackpink’s “As If It’s Your Last” exceeded 100 million views on YouTube. In response to the milestone, YG Entertainment’s CEO Yang Hyun-suk took to social media. Accompanying a posted picture, Yang also included a host of hashtags like “DANCE_PRACTICE,” “100MILLION,” and “YG.”
Notably, this is the second time that Blackpink has achieve 100 million views for one of their choreography videos. A few months ago in September, the group’s dance practice video for “Ddu-du Ddu-Du” reached the view count.
This is notable because it is very unusual to have one, much less two, choreography videos that have 100 million views. Moreover, despite “As If Its Your Last” having been released more than a year ago in July 2017 the music video and the dance video seem to be still getting a lot of attention.
However, given Blackpink’s groundbreaking record with three music video already past the 400 million view mark, this shouldn’t be too much of a surprise. A year and three months after the group released “As If It’s Your Last” the video reached 400 million views on youtube last month. Meanwhile, “Ddu-du Ddu-du” reached the same mark 112 days after it was released. Lastly, the group’s debut song “Boombayah” got the same number of views on September 23.
Meanwhile, the members of Blackpink will be releasing solo songs starting with member Jennie. Further, they will also have a concert planned this November in Seoul.
Translated by O.C
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