Lee Sung-min, Shin Ha-kyun, and Song Ji-Hyo’s film What a Man Wants beat out rivals Gonjiam and Ready Player One at the Korean box office.
According to data from the Korean Film Council (KOFIC) as of April 10, What a Man Wants to attract an additional 54,890 moviegoers nationwide bring the cumulative total to 728,619.
Currently, the film which stars Lee Sung-min, Shina Ha-Kyun, Song Ji-hyo, and Lee El in a romantic comedy is at the top of the Korean box office. In the second and third place is the horror film GONJIAM: Haunted Asylum and Spielberg’s fantasy adventure movie Ready Player One. While both these two films have admission totals, 2.3 million and 1.8 million respectively, What a Man Wants leads in daily admission and gross.
The film’s success can be partially attributed by promotion done by the cast members. The cast has been working to promote the film since late March. During that time, they have had multiple press conferences and meeting with the public. Additionally, Song Ji-hyo and Lee El have made appearances on popular entertainment programs such as “Knowing Bros” and “My Little Old Boy.”
Translated by O.C
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