On March 29, advertisements celebrating Irene’s birthday are going up in Time Square.

Irene
Image source – OSEN News

A large advertisement celebrating Irene’s, Red Velvet’s leader, 28th birthday is going to be displayed on electronic boards in New York’s Time Square.

Irene celebrates her 28th birthday on this Thursday. As such, to commemorate the event, fans have scheduled “birthday commercials” to play on 11 large screens installed in Time Square on the same day. Reportedly, the videos contain clips from Irene’s activities and congratulatory messages from her fans. Furthermore, Chinese fansite Spring Dawn with Irene is credited for coordinated the event.

Generally, Time Square is known to have the highest for advertisements in the world. In recent months, ads and banners for K-pop stars in the popular area in New York has become a trend. These advertisements have a dual purpose: they create exposure and illustrate fans’ dedication, who fundraise for such events.

Meanwhile, Irene and the rest of Red Velvet are busy preparing for their performance in Pyongyang at the end of the month. Further, the group is also working toward their upcoming U.S. fanmeet in Chicago.

 

 

Original article

Translated by O.C

FOLLOW US ON FACEBOOK