Actor Park Bo-gum topped the list of drama actors. Park’s co-star Song Hye-kyo came in second and Hyun Bin third.
The Korea Enterprise Institute (KOREAEI) published its findings after collecting and analyzing data from Nov. 20 to Dec. 21 related to 100 actors in dramas currently airing to determine which actor had the strongest brand.
Regarding brand, this refers to their market value as a celebrity individual. In particular, the institute looked at different indexes including participation, media, communication, and community index about consumers’ behavior. Through analyzing these indexes, KOREAEI can measure the positive assessment of brands, media, and consumers’ interest and traffic, response to content and popularity.
In conclusion, KOREAEI determined that the ranking for December 2018 put actor Park Bo-gum at the top with 14,837,092 points. Co-star Son Hye-kyo followed closely in second (13,334,953). Both are the main characters in “Encounter” on tVN. Rounding out the top three is Hyun Bin ( 8,110,227) who is lead on “Memories of the Alhambra.”
Translated by O.C