International condiment producer Heinz is suggesting a new possibility of the spicy Korean sauce by teaming up with Momofuku.
Have you been to a Korean barbeque restaurant and tried to wrap your grilled meats with leaves? If you have, you might be familiar with this orange-colored sauce, which tastes like something between red pepper paste and soy paste.
Ssamjang, which in Korean means “sauce for wraps,” is a popular sauce made of soy paste, red pepper paste, garlic, onion, sesame oil, and perhaps other grandma’s secret ingredients. While the use of Ssamjang had long been limited to Korean barbeque, the international condiment producer Heinz is suggesting a new possibility of the Korean sauce by teaming up with Momofuku.
Ssam Sauce, which is made handy to use in Heinz’ signature sauce bottles, comes in three variations – Original, Smoky, and Spicy. In addition to the original Ssam Sauce, which is served at Momofuku Ssam Bar, the two new flavors make it easier to apply the Korean sauce to other genres of cuisine.
For instance, the product description on Amazon suggests using the sauce on “rice, ramen, burgers, pizza, French fries, salads, and roasted meats, and vegetables.” One of the reviews writes, “on my eggs, tacos, burgers and I’m just getting started,” verifying the sauce’s wide range of application.
Even in Korea, the usage of Ssamjang is limited to a small variety. The American condiment purveyor’s interpretation of the sauce gives a new perspective on the sauce, even to Koreans.
By Heewon Kim