Korea’s most well-known beauty information TV show “Get It Beauty” has recently sold the format copyright to a Vietnamese TV production company.


According to CJ E&M, they’ve finalized their contract with Vietnamese production company TNA Entertainment to sell the format copyright of “Get It Beauty.”

“People in Vietnam will soon be able to find the Vietnamese version of the show,” said CJ E&M. “We’re in discussion with other countries as well, which make us glad to confirm the global influence of the show as a leading K-beauty content.”

The owner of TNA, who also is a famous actor, Truong Ngoc Anh purchased the show’s format to produce TV contents about beauty, which also is a hot topic in Vietnam.

Premiered in 2006, “Get It Beauty” is OnStyle’s representative TV show. Previously in March, the show proved its brand power by holding “Get It Beauty Con,” which was the first beauty festival in the country.


Original article