On March 28, an eight-part documentary about group Bangtan Boys is releasing as the YouTube Red Original Series.
‘BTS: Burn the Stage’ is an eight-part documentary that will be released at midnight of March 28. The documentary contains close interviews of BTS from their ‘2017 BTS Live Trilogy Episode III The Wings Tour.’ This tour spanned over 300 days since February last year, in 19 cities and 40 concerts. In addition, it includes the big moments of BTS such as receiving a Billboard Music Awards in May or their performance at the American Music Awards in November.
“Bangtan Boys (also known as BTS) are global stars that got started on YouTube. They established a channel on YouTube even before their debut, resulting in Armies from all around the world to unite on YouTube. Based on the statistics, 87% of the crowd was from outside of Korea, and we thought they were perfect candidates for YouTube Red Originals. However, we did not think things would get this huge.”
These are the words Nadine Zylstra, a head of YouTube Originals, shared on March 15 in Yeoksam-song, Seoul. She explained how choosing ‘BTS: Burn The Stage” as the second Korean Original Series was not a coincidence, but an inevitability. The accumulated views of BTS-related videos on YouTube exceed 10 billion.
The first time YouTube Red created their originals, they chose K-pop and produced a 6-part documentary, ‘Run, BIGBANG Scout.’
After expanding their business to Australia, New Zealand, and Mexico, YouTube Red chose Korea as their 5th location. Zylstra said, “K-pop is the most active music genre that grew up on YouTube. It also helps people to get familiar with the Korean culture.” This meant that people who didn’t even know where Seoul is located, knows now thanks to PSY’s ‘Gangnam Style.’
Zylstra was in charge of producing ‘Sesame Street’ for 13 years since 2002. After moving to YouTube, she said “I became interested in Asian contents through Pororo and Pinkfong. I was introduced to the animations when I was put in charge of producing kids/family contents.”
Meanwhile, YouTube Red is planning on expanding their service locations as well as contents, globally. Zylstra said, “we plan to produce 4 original series in Japan this year. We have already started the animation ‘Idolish 7,’ and are preparing for other programs such as ‘Stalking Vampire.’ Just like Korea has K-pop as their forte, we will be utilizing animation as the tool to captivate the Japanese market.”
Zylstra concluded, “I have no idea who is going to be the star in our next original series. However, I believe that everything that happens on YouTube could be our fuel. Elements like the number of views, likes, and time people spend on each channel add up and start a fire. We plan to provide valuable programs that will last forever instead of burn for a moment and come crashing down the next.”
Translated by Dasol Kim
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