As the new models for the carbonated drink, BTS’ first stop is the 2018 World Cup.

World Cup
Image source – Coca-Cola Company

On April 30, Coca-Cola, an official sponsor of the FIFA World Cup, has selected BTS as their new campaign model.

The decision was partially based on the boy group’s performances that are full of energy and excitement. These are traits that Coca-Cola as a brand hopes to emulate. As such, they decided to choose a group that matches the image and passion that their company pursues.

BTS will begin their campaign with the 2018 World Cup in Russia, which kicks off in June. More, a source from Coca-Cola said that the group’s “special energy” while performing and passion for music will definitely energize their campaign this summer.

Meanwhile, Coca-Cola is one of the world’s oldest World Cup sponsors having been on in Uruguay in 1930.

 

 

Original article

Translated by O.C

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