In celebration of releasing their first mini album, BLACKPINK is opening a “Square Up” Concept Pop-Up Store!
From June 16 to 24, BLACKPINK concept pop-up store ‘BLACKPINK AREA [SQAURE UP]’ will be open near Hongdae. It’s especially special because the pop-up store will take place at the house where the group filmed their first reality show.
Everyday from 4 PM to 10 PM, they will invite fans to experience every aspect of their first mini album “Square Up” scheduled for a release on June 15. From the entrance, the fans will receive a stamp card that introduces various features of the album and the store.
Furthermore, there will be a photo exhibition displaying pictures of BLACKPINK, and their music videos with an explanation to each concept. In addition, they will also have a ‘Square Up’ game zone where the fans can play different games to earn points. At the end, fans will receive a stamp for passing through each zone, and receive gifts upon completion.
Besides the gifts at the actual store, fans may upload a picture of the pop-up store on SNS with hashtags #BLACKPINKAREA_SQUAREUP and #YGSELECT_PICTALK to enter a competition to win BLACKPINK’s official lightstick or signed CD. YG Entertainment will pick one picture a day that received most likes to provide the gifts they have prepared.
Meanwhile, BLACKPINK is releasing their first mini album ‘SQUARE UP’ on June 15 at 6 PM, KST. The group will have their comeback stage on MBC’s ‘Show! Music Core on June 16, followed by SBS ‘Inkigayo’ on June 17.
Check out the teaser video for their title song “DDU-DU DDU-DU” below!
Translated by Dasol Kim
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